160by2 – one of India'’s biggest free SMS service provider is an innovative offering of SMSCountry – that works on 80 characters to user and 80 characters to advertiser business model. And in two years of its existence, 160by2 has become a leader in its market space with over 2 million SMS messages being sent from its website everyday.

In just two years of its existence, 160by2 has started providing free SMS service to six countries _ Singapore, Malaysia, Philippines, Kuwait, UAE and Dubai - in addition to all States in India. 160by2 which currently has a user base of over 6.8 million users and was Awarded `Best Telecom website of the year 2008’ by Metrix Lab. The website is ranked among the top 100 most visited sites in the world (source: Alexa), and among the top 10 most visited WAP sites in India (source: Opera).

While 160by2 provides a free avenue to send messages to select destinations in the World, it also provides a direct and cost-effective advertising platform for companies to reach their target audience. 160by2 generates approx 87 Million page views on internet & Reaches out to 57 Million Mobile Phones every month.

160by2 provides the advertisers a plethora of targeting opportunities on Internet & Mobile to mention a few:-

• Geographic Targeting
• Demographic Targeting
• Contextual Targeting
• Time Based Mapped Campaigns
• Handset Based Targeting
• Mobile Operator Based Targeting