09:30-10:00 hrs          -

Registration and Coffee

10:00-11:15 hrs          -

• Developing effective mobile planning tools and methodologies across the industry
• How can the mobile industry deliver effective metrics and measurability?
• Which proof points do advertisers need now?
• Analyzing techniques for delivering cross operator inventory

11:15-11:20 hrs          -

Change over

11:20-12:35 hrs          -

12:35-13:35 hrs          -

Lunch

13:35-14:50 hrs          -

Panel DIscussion 3: who owns the end user and how much is this relationship worth to brands?

During this discussion, panellists will examine the competition between operators, brands, social networks, content providers and device vendors for ownership of the end user, with specific focus on the value this can provide for potential advertisers.

14:50-15:05 hrs          -

Tea/ Coffee

15:05-16:20 hrs          -

panel discussion 4: overcoming the challenges of delivering successful creative mobile campaigns

• Identifying the key challenges in developing a creative mobile campaign.
  1. Device capabilities
  2. Device fragmentation
  3. User experience
  4. Commission structure and campaign size
• Examining how to convince brands to buy into the mobile medium with creative campaigns.
• Analysing techniques for delivering creative campaigns that engage users and deliver brand equity.

16:20-16:25 hrs          -

Change Over

16:25- 17:40 hrs          -

• Analysing different location enabled social networking service offerings in terms of user experience and reach.
• Examining the impact that mobile advertising has on user experience and subscriber volume.
• Can location enabled social networking deliver sufficient reach for advertisers?
• Is location the key enabler for mobile advertising revenues?

17:40 hrs                      -

Conference Concludes