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 This emerging market for mobile advertising, which is powered by the capabilities of multimedia within the sphere of mobile services, Mobile Ad Conference provides an opportunity to harness its expertise and technologies to the full benefit of operators, Brands, Media agencies, and consumers through this conference. In the last decade the only mechanism for delivering advertising messages tomobile devices was via SMS, voice out dials and WAP Push.
However, now with the help of multi-media phones, with GPRS connectivity, mobile is reaching the critical mass and enables many opportunities for advertising,
for brand extension and primarily via mobile video, which is greatly increased. Current growth in non-voice services, which is coupled with a recent surge of activity in mobile search services, which strongly suggests that mobile advertising is finally about to take off. This conference will discuss how operators, ad networks & technology enablers, media companies and brand owners can tap into this potential market.
The increasing availability of multimedia content is opening a large opportunity for sophisticated forms of mobile advertising. As content that already incorporates advertising - like live TV programming - makes its way to mobile handsets, brands and entertainment content providers have began to see the value of presenting full multimedia ads with programs. But what type of companies will be leading in this form of advertising? What kinds of agencies are likely to push mobile marketing the most? Which demographic will be the most accepting part of mobile marketing? Will users be able to accept free calls by accepting mobile advertising?
IAMAI in this unique event brings together the leading minds involved in the mobile marketing and advertising. Leading industry brands, agencies, operators, ad networks, and software & content providers analyzes the market drivers and barriers which is affecting mobile advertising and marketing. |
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