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About |
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This emerging market for mobile advertising, which is powered by the capabilities of multimedia within the sphere of mobile services, Mobile Ad Conference provides an opportunity to harness its expertise and technologies to the full benefit of operators, Brands, Media agencies, and consumers through this conference. In the last decade the only mechanism for delivering advertising messages tomobile devices was via SMS, voice out dials and WAP Push.
However, now with the help of multi-media phones, with GPRS connectivity, mobile is reaching the critical mass and enables many opportunities for advertising, for brand extension and primarily via mobile video, which is greatly increased. |
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Agenda |
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- PANEL DISCUSSION 1: How Can the Mobile and advertising indu
-stries work to deliver rol?
- PANEL DISCUSSION 2: Mobile advertising: the next big thing - cap
-abilites and challenges.
- PANEL DISCUSSION 3: Over coming the challenges of delivering successful creative mobile campaigns.
- PANEL DISCUSSION 4: Driving Mobile advertising revnue at the
intersection of mobile social networking and location.
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