Agenda for Conference on "Free For SME 'Low cost and free Internet and Mobile Soultions for SMEs'" | Internet & Mobile Association of India

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Agenda

0900-1000 hrs Registration and Coffee

1000-1130 hrs Session I: Inaugural Session: MSMEs and ICT

Why should SMEs Adopt ICT
Why have so few SMEs Adopted ICT
Present role of ICT in SMEs Sector
Impediment faced by SMEs in deploying ICT
Role of Government in enabling SMEs with ICT

1050-1105 hrs Networking Tea & Coffee break

1105-1225 hrs Session II: B2B market places: Catalysts for SMEs growth

There are several online B2B portals that offer a wide range of services specifically targeted at the SME sector. These services can be utilized for various aspects of marketing either for free or by spending some nominal amount. This session would address the following points:

Listing services: what are these and how they help?
What are the different services catered to SMES?
How to tap new markets and reach out to your target audience?
How to market your business 24X7 through Internet?
How SMEs could generate leads?
How to find right business partners on Internet?

1225-1325 hrs Networking lunch

1325-1445 hrs Session III: Social Media Marketing & Local Classified strategy for Small Businesses

This session would help in understanding on how to best leverage online tools to build a community and leverage local classified portals for brand Building, promotion, interaction and reaching the target audience?

Are there really opportunities for small business to succeed using social media?
Role of Social Media in Brand Building
How to reach target audience through social Media?
Listing on general classified sites such as OLX, Khojle etc. How would this help?

1445-1500 hrs Networking Tea/Coffee break

1500-1620 hrs Session IV: Low cost or free applications and tools for SMEs

This session would give an idea about various technologies and tools available for free or in a much affordable price which would help in accelerating the business.

Digital presence- How would it help?
ICT for increasing efficiency
What are the various communication tools available? how they help and how they can be created at low cost? For eg: Email, website, Chat, VOIP etc.
ERP, Process Automation and Documentation: How is would be useful and cost effective?
How to make accounting more easy and efficient?
What is cloud computing? How this would help?

1620-1740 hrs Session V: Mobile Marketing: Impact of Mobile Marketing in SME sector

In this session we would address on how mobile phones on this world of small and medium enterprises would help SMEs in marketing or promoting their products in a cost effective manner and also enhance their productivity and the efficiency of their value chain?

How Can You Use Mobile Devices & Applications To Meet Business Flexibility?
Mobile Marketing scope and the various method used other than SMS.
How mobile marketing would help in scaling up the businesses?
What are the technologies available for marketing on Mobile?

1720-1735 hrs Q&A Session

1735-1740 hrs Summing up by Session Moderator

1740hrs Conference Concludes