First Rigorous Social Media Training Program to be launched in India. Blend of instructor-led classes with case studies, projects and assignments Certified by Internet and Mobile Association of India Anyone who wants to use social media to improve their business’ performance Week 1 Week 2 Course Introduction Get to Know each Social Media Tactic Assignment 1 Why SMM is important to Marketers? SMM Project Project Brief and Assignment 2 What Goes Into Social Media Marketing Strategy? Measurement and ROI for SMM Project and Assignment 3 Facebook and Integration Twitter and Integration LinkedIn and Integration YouTube and Integration Flickr and Integration Project Submission Project Discussion Feedback Grades and Course Graduation IIM Ahmedabad alumnus Ratan KK is the primary tutor for this program. He currently heads GutsGo, a digital marketing consultancy. He has previously headed Delivery at Pinstorm, one of India’s leading digital agencies. Early Bird Offer: Last Date of Application and Registration: 26th Nov’2010 Last Date of Application and Registration: 13th Jan’2011 Classes Start on or after: 31st Jan’2011 Class Dates: 31st Jan, 1st, 2nd, 21st, 22nd and 23rd Feb’2011 Note: Registrations may be foreclosed if allocated seats are exhausted.

Watch this interesting and highly useful video on Safety on Social Networking Sites

IAMAI’s Mobile Application Developers’ Meet was live blogged by Shrinidhi Hande and Sandeep Varma from BusinessBlogging, social media partners for IAMAI

Amlan Mandal from ask Laila gave an insight into how to go about Social Media and the approach to be taken for effective social media strategy for SMEs.

Here’re some points from his talk

Advantages of Social Media:
Connect with real people, connect with customers in proximity, meaningful conversations, reputation management, Monitor Brand mood (self satisfaction), Respond to complaints, Keyword based against QA, collaboration/partnership

Engage, content, monitor…
How to make social media work?
Make social media profiles exciting by Offers, info on company information, trivia, poll, discussion, public service etc.

A longer content can be split into multiple tweets-facilitating easier content generation.

Monitor-what people say about your brand, encourage customers to express. Do remember that silent customers could be worse than those giving bad opinion..

Engage- respond in time, offer goodies, give a reason to engage, participate in domain forums, dot do in the face marketing.

Optimize: no single bullet for all
Understand what works better, segmentation and timing of consumption are important

Difference between Google vs fb

Correct search queries and funneling

Give it time before starting optimizing

Measure ROI-time spent is imp

We’re glad to announce that we’ve crossed the landmark of 1000 fans on Facebook.

Thanks to each one of you for your support.

Do stay tuned to IAMAI updates on facebook and on twitter (@iamaiforum)

Arun Bhati is head of Solution Area Delivery and Provisioning, Ericsson

Ericsson’s market research has revealed user attitudes towards mobile advertising. Targeting A, B and C segment cities, they conducted focus groups that revealed that users were extremely dissatisfied by mobile advertising. It was considered intrusive, and even expensive. When users are on roaming, some providers charged to receive smses.

The probe further revealed that users were more satisfied when they had the control over the timing of the ad, and its content. Opt in services helped operators build a good profile.

The whole ecosystem is important. When you look into the overall channels, there are a number of ways and places where users can interact. If you combine all these together, and not expose a subscriber, you can potentially find the right formula.  If you combine the power of social networking with blogging, it can be very powerful.
Further,  profiling- blogs, patterns of information can be a wealth of information for advertisers.

Kiran Konduri, Co Founder, AskLaila

The great opportunity on mobile is local merchants and its not large brands and branding. Lots of traffic is generated on social netwrking sites on mobile. Location can become a commodity. We just need to build the right technologies.

IAMAI will be hosting 10th Digital Marketing Roundtable conference in New Delhi on 26th of March 2010.

The one day, invite only event will debate on the relevance of social media marketing: “Social Media Marketing: An Ace or a Joker in the pack?”

The discussions will be moderated by Mr. Sanjay Tehran, Head, MSN.

Agenda for the event is as below:
18:30 – 9:00 hrs: Registration
19:00 -19:45 hrs Panel discussion, Moderator: Mr Sanjay Trehan, Head, MSN

Panelists:
Mr Shashi Sinha, Chief Executive Officer, Lodestar Universal
Mr Gaurav Gupta, Director Marketing, General Motors
Mr Mohit Hira, President, www.training.com, NIIT
Ms Anjali Hegde, VP & Founding Partner – Interactive Avenues Mktg. Solutions
Mr Vineet Durani, CMG Director, Microsoft India

19:45 – 20:30 hrs: Interactive session with the audience (Q & A session)
20:30 hrs: Cocktails & Dinner

For additional details on the event, please contact:
Khushboo Varadkar
Hand Phone: +91 98193 82700
Email: khushboo@iamai.in

Here’re the key people working behind the scenes to make the National Security and Digital Technology event a success

Gaurav, Chitrita Chatterjee and Kalyan Biswas from IAMAI, the main brains behind today’s event… One more key person, not in picture, is Khushboo Varadkar is based in Mumbai

Kiruba Shankar, Shrinidhi Hande and Ram Chandra Srivatsava, the social media partners for IAMAI who are live blogging and live tweeting the event.

Kamal from Chopda Audio Visuals, with his Nikon D 70, photographing the event.

The Sound engineers

The Webcast partners: Mr Rane and Krishnagupta from 24 Frames Digital…

Internet And Mobile Association of India (IAMAI) is now actively accessible through all leading social media channels.

We’re available on twitter: @IAMAIforum

Catch us on facebook and be a fan.

For all the latest event photos, visit us on flickr

And of course our official blog is one place you can always stay tuned for latest updates, live blogging.

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