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Session2:B2B Market Places: Catalysts for SMEs growth-Moderator’s talk

Posted by Shrinidhi Hande

Session 2 would focus on B2B Market Places: Catalysts for SMEs growth

Mr Namit Pandey, head, Yahoo Small Business, Yahoo India, will be moderating the talk.

Excerpt from session Moderator’s talk:

All of us have to follow our customers wherever they are, irrespective of size of our business. Question is, is ICT the right medium to address our customers?

Starting point is, if the customers have moved online? and answer is Yes, Customers have moved online. Internet today is bigger than any radio, TV or newspapers.

There’s a myth that internet is urban and caters only to youth, but the truth is otherwise.

There’re 10-35min SMEs in India but only 0.5 million domains in India, starting point for an online presence.

So what is the best way forward?
Start with web presence, followed by online advertising.
A website can give SMes a one stop online business solution. Expand the market, transact through e-commerce, manage your customers, promote business through scalable low cost medium.

Subsequently use Listing services, search marketing, ads…

Namit ran us through several examples of SMEs using web medium and reinstated that “You’re left behind if you’re not online”

How does Yahoo help?
Yahoo has small business group, which can help for domain booking, hosting, 1000 business email ids and data transfer, all at very nominal cost.

Yahoo helps reaching out to target customers. 8lakh organizations listed on Yahoo Local. Most of the services are free.

Other offerings from Yahoo include Display ads, Search Marketing and other premium services
session2

July 6th, 2010 | Comment |   Tags: , , , ,
sher
 

IAMAI’s News Digest For SMEs

Posted by sarnya

TN Eases Capital Subsidy Scheme For Micro Smes To Cover Services, Biz Facilitation Along With Manufacturing:

Tamil Nadu Government has eased the capital subsidy scheme under its MSME policy 2008 ( micro, small and medium enterprises) The Government provides direct catalytic support to the units in the form of capital subsidy, lower tension power tariff subsidy, employment intensive, environment friendly technology subsidy etc.READ MORE….

AB Bank Launches SME Campaign:

In an attempt to boosting awareness regarding SME businesses and to inspiring small and medium scale entrepreneurs, AB Bank Limited has launched SME campaign.READ MORE….

Indian SME, A Role Model For Developing Countries

Indian SME sector is a role model for rest of the developing countries. Foreign business delegations show keen interest in Training-cum-Incubation centre (NSIC-TIC) for small enterprise establishment, said HP Kumar, CMD, National Small Industries Corporation, NSIC, NSIC-TIC creates self-employment opportunities by imparting training in entrepreneurship building to the unemployed people who want to set up small business enterprises in any of the manufacturing or services sectors or seek employment opportunities.READ MORE….

Energy Efficiency Plan For Smes In Gujarat:

The Bureau of Energy Efficiency (BEE), under the aegis of the ministry of power, has started the implementation of its Energy Efficiency Programme for small and medium enterprises (SMEs) in Gujarat and it has identified six SME clusters in the state.  As part of the initiative, union minister of state for power, Bharatsinh Solanki, inaugurated the Information Dissemination Workshop in the Surat textile cluster on SaturdayREAD MORE…

Indiamart.Com Empowers Smes With Low-Cost ICT Solutions:

Aspiring to enable the Small and Medium Enterprises (SMEs) harness the power of Information and Communication Technology (ICT), IndiaMART.com, joins hands with Internet & Mobile Association of India (IAMAI)to present a conference ‘Free for SMEs’which would lay thrust on cost-effective ICT applications and services. READ MORE…

Retail, SME Borrowers To Gain, Post Base Rate:

Borrowers in the retail, priority and small and medium enterprise (SME) segments will most likely get loans at lower rates, while corporates will find raising money from banks costlier once the Base Rate-linked lending regime kicks in from July 1, according to a survey conducted by the Federation of Indian Chambers of Commerce and Industry (FICCI).READ MORE…

June 30th, 2010 | Comment |   Tags: , , , , , , , , ,
sher
 

Speaker’s Profile:Amarjit Batra, Country Manager, OLX

Posted by sarnya

Amarjit Batra is a Sales & Marketing professional focused in the Internet space. Amarjit has successfully launched and grown Internet businesses in the C2C, B2C and B2B domains in India region.

Amarjit joined the OLX team in Dec 2008 to take over the responsibility to build and grow the India business for OLX. As the Country Manager for OLX India, Amarjit leads the category development efforts, executes marketing programs to create brand awareness and improve user engagement, build strategic partnerships and formulate strategies for driving growth. As a senior member of the OLX team, Amarjit also contributes to the Global Business Development initiatives for OLX and reports to both Fabrice Grinda and Alec Oxenford, Co- CEO and Co-Founders of OLX, Inc.

Prior to OLX, Amarjit was at eBay India, where he was heading the New Business and Global Trade business and was a part of the India Management team. In a 5 ½ year stint at eBay (and erstwhile Baazee), Amarjit has handled many roles in Category Management, Strategic partnerships, New Business, Rural Initiatives and Ad Sales.

Before eBay, Amarjit has done Business Consulting for Procurement Auction and B2B auctions businesses handling leadership and Business Development responsibilities with reputed corporate clients across India. As a common thread across his experience in the Internet, Amarjit has specialized in making markets online more efficient.

Amarjit is an MBA from University Business School (UBS), Punjab University, Chandigarh and an Industrial Engineer. Amarjit is also the Secretary of the Mumbai Chapter for the Executive Education Alumni Association of the ISB (Indian School of Business).

We’re looking forward to listen to Amarjit on 6th June…

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June 27th, 2010 | 1 Comment |   Tags: , , ,
sher
 
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