The Symbiosis Institute of International Business (SIIB) in association with IAMAI organized Coffee, Conversations, and Marketing – a marketing seminar- on 27^th August 2010 at Symbiosis Campus, Pune.
Apart from SIIB students, those from Symbiosis Centre for Management and Human Resources Development (SCMHRD) and Symbiosis Centre for Information Technology (SCIT) also participated in the seminar
At Coffee, Conversations, and Marketing, speakers discussed on various topics including how digital marketing has taken over the world, and how businesses should change strategies to benefit from this revolution, the financial impacts of social media marketing, apart from all aspects of digital marketing.

Speakers:

• Mr. Debashis Mitra - Director, Sales and Marketing, Mercedes-Benz India Private Ltd.
• Mr. Kiruba Shankar – CEO, Business Blogging Pvt. Ltd.
• Mr. Purnendu Kumar – Asst. Vice-President, Retail & Consumer Products, Technopak Advisors Ltd.
• Mr.RajivDingra – Founder & CEO, WATConsult

Panelist:

• Arnab Mitra – Director, India, Media Contacts
• Chaya Brian Carvalho – Founder-MD at BC Web Wise Pvt. Ltd.
• Pawan Goyal – Managing Director – Asia & Middle East, Tribal Fusion
• Nitin Mathur – Senior Director, Marketing, Yahoo!

It was an enchanting experience to ponder over the future of marketing over a coffee, amidst an energetic bunch of marketing students. This seminar definitely stands to be informative.

For all those who couldn’t attend the event live, follow the conversation on Twitter and face book

Symbiosis Institute of International Business (SIIB), Pune and IAMAI are organizing Coffee Conversations & Marketing this Friday.

Date: Friday, 27th August 2010
Time: 9 Am to 5PM
Venue: Auditorium, Symbiosis Infotech Campus

Here’s the Minute-to-Minute Programme agenda of the same

Inaugural Session (9:15 a.m. to 1:30p.m.)
9:15 a.m. to 9:20 a.m. Film on SIIB
9:20 a.m. to 9:25 a.m. Lighting of the Lamp by Dignitaries
9:25 a.m. to 9:45 a.m. Introduction & Welcome Address by Dr. Rajani Gupte, Director, SIIB
9:45 a.m to 10:40 a.m Mr Debashis Mitra
Director – Sales & Marketing
Mercedes-Benz India Private Limited
10:40 a.m. to 11:35 a.m. Mr Kiruba Shankar
CEO, Business Blogging Pvt Ltd
11:35 a.m to 12:30 p.m. Mr Purnendu Kumar (Assistant Vice President – Retail & Consumer Products),
Technopak Advisors Pvt Ltd
12:30 p.m to 1:25p.m. Mr Rajiv Dingra
Founder and CEO of WATConsult
1:25 p.m to 1:30 p.m. Vote of Thanks
1:30 p.m to 2:45 p.m Lunch
Post-Lunch Session (2:45 p.m to 4:00 p.m.)
2:45 p.m to 4:00 p.m. Panel discussion: Old tricks won’t work any more – (Old ways of marketing taken over by new digital ways of marketing)
Panelist:
Vishal Sharma, Chief Executive Officer, iThink Labs
Rajiv Dingra, Founder and CEO WATConsult
Ratan KK, Founder Associate, GutsGo eMarketing

Do read the blog http://siibmarketing.blogspot.com/ for more details…