* The landscape for prepaid solutions
* Where is innovation happening in prepaid?
* Cash to Cashless Society: Is prepaid the way forward?
* Is Prepaid another tool to drive mass inclusion like BC/BF?
* Will Bank and Non-bank model drive inclusion through prepaid?
* Will prepaid instruments drive inclusion in social space?
* Role of prepaid instruments in giving power to consumers in inclusion
Session Moderator
13:35 – 13:40 hrs Sanjay Aggarwal, General Manager (Operations), IRCTC
13:40 – 14:15 hrs Panel Discussion
Gaurang Shah, Director Prepaid – India & South Asia, VISA
Deval Sheth, Head Strategic Development, Edenred
Sameer Nemavarkar, VP & Head Cards, Axis Bank
Shekher Srivastava, Head Marketing, ItzCash Card
14:15 – 14:25 hrs Q&A Session conducted by Session Moderator
Sachin Rathi, Architect Advisor, Microsoft brought some interesting thoughts during the post lunch panel discussion.
He shared his thoughts on how mobile world will be, 5 years down the line
Here’re some points from his talk
More and more chip manufacturers are working on multi core chips with far higher rams. App makers should gear up to exploit this.
Gaming will be the main focus- advancement in user experience, capability of the device and networking will provide huge opportunity. Developing a game is fairly easy with advanced IDE.
Eventually mobiles might become free but applications installed in them might be charged per transaction.
Mobile advertising will grow tremendously
There’s Business Intelligence, Pay per click on mobile and so many fields where App developers can target.
People might stop carrying heavy laptops and might rely fully on mobiles for on the move office management. Mobile apps for executives has huge potential.
The phones you’re seeing now will not be there 2 years down the line..
Don’t look at data. Data won’t be the next thing. Focus on features which people would like and love to use…
SN Bhaduri, Country Manager, consumer media of Thomson Reuters, moderated this panel discussion which was a deep dive into the performance, outlook, and issues like privacy for mobile and online advertising.
As the only publisher in the panel, Mr Bhaduri mentioned how difficult it is to be a publisher. The past decade we heard about CPM, now we hear CPL and CPC, and many other measures.. But the fact is that while a lot has been attempted for new media to break into traditional media’s dominance of vehicles of advertising, but similar to the DTH industry’s challenge that Mr Kaushik in previous panel had mentioned, the publishers too find it very difficult to be profitable.
The mobile industry, with its large consumer base, is still searching for the right model, and the compelling killer application. We should not loose focus on this goal of reaching the rest, while getting excited about the innovations. With that he opened up with introducing the other panelists.
Identifying the key challenges in developing a creative mobile campaign
Device capabilities
Device fragmentation
User experience
Commission structure and campaign size
Examining how to convince brands to buy into the mobile medium with creative campaigns
Analyzing techniques for delivering creative campaigns that engage users and deliver brand equity
Session Moderator:
Abhijit Saxena, CEO, Netcore
Panel:
Gaurav Sarin, Head Mobile Advertising and business solutions, Aircel Ltd.
Sujai Srivastav, Business Head, VAS Marketing and Mobile Advertising, Reliance Communications
Jasmeet Gandhi, Head- Devices OPM & Services Marketing, Nokia India
Apoorv Kumar, COO, Value First
The next major IAMAI event is all set to take place in New Delhi, on 24th March 2010.
The day long conference on National Security and Digital Technology will held at Jacaranda Hall, India Habitat Center, Lodi Road, New Delhi.
The conference is an invite only event. To request an invite, please click here
The event will focus on following key agendas: Panel discussion on “Digital technology: Threat & opportunity for National Security”
Internet & Mobile communications are being increasingly used by criminals to perpetrate crimes. The attacks have gone beyond the traditional Land, air, sea and space, and into the cyber space. Prevention is of paramount importance and pre-empting the need of the day. This session will be moderated by Dr. Gulshan Rai, Director, CERT.in
Balancing Security and Rights of the Citizen
How can the rights and privacy of citizens be safeguarded while upholding the Larger issue of National security? Freedom and Security are a balancing act where the Govt needs to work with the citizens to achieve the higher goals of a secure society. How well do the security forces implement existing laws addressing citizens constitutional rights?
Constructing legal framework for Cyber security
The increased quantum and sophistication of threat, both perceived and actual, requires a comprehensive and synergized approach to secure the Nation’s critical infrastructure and sensitive data. Managing legal and Governmental issues in an effort to guarantee a free and secure cyber space. This session will be moderated by R Ramraj of ICANN.
Some of the confirmed speakers for this crucial event are:
Deepak Maheshwari, Director-Corporate Affairs, Microsoft
Shyamal Ghosh, Chairman, DSCI
Manoj Mitta, Senior Editor, Times of India
Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular Limited
Vivek Sood, Law of Information Technology (Cyber Law)
R . Ramraj,ICANN
For more details, refer event website, or stay tuned to IAMAI blog for further updates
