The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development. In the below space we are sharing the agenda on digital commerce for the 3^rd national conference

* – Invited

The above Agenda is only tentative, kindly click the link for the latest and updated http://iamai.in/events/3rd_digital_commerce_conference/agenda.htm

First Rigorous Social Media Training Program to be launched in India. Blend of instructor-led classes with case studies, projects and assignments Certified by Internet and Mobile Association of India Anyone who wants to use social media to improve their business’ performance Week 1 Week 2 Course Introduction Get to Know each Social Media Tactic Assignment 1 Why SMM is important to Marketers? SMM Project Project Brief and Assignment 2 What Goes Into Social Media Marketing Strategy? Measurement and ROI for SMM Project and Assignment 3 Facebook and Integration Twitter and Integration LinkedIn and Integration YouTube and Integration Flickr and Integration Project Submission Project Discussion Feedback Grades and Course Graduation IIM Ahmedabad alumnus Ratan KK is the primary tutor for this program. He currently heads GutsGo, a digital marketing consultancy. He has previously headed Delivery at Pinstorm, one of India’s leading digital agencies. Early Bird Offer: Last Date of Application and Registration: 26th Nov’2010 Last Date of Application and Registration: 13th Jan’2011 Classes Start on or after: 31st Jan’2011 Class Dates: 31st Jan, 1st, 2nd, 21st, 22nd and 23rd Feb’2011 Note: Registrations may be foreclosed if allocated seats are exhausted.

Here’re the details of the IAMAI India Digital Summit Awards declared at Delhi earlier this month…

We congratulate all winners

After the success of the 1st Mobile Application Developers’ Meet in Bengaluru, IAMAI (Internet and Mobile Association of India) is organizing a Seminar for Mobile Applications Developers’ to provide a common platform to deliberate upon the opportunities and challenges of growth pertaining to the mobile applications services in India.

The seminar, to be held on 23rd Nov 2010 in Chennai, India, endeavours to recognize the way ahead to promote and project the growth in the field of mobile applications’ development with the help of an impressive line-up of experts as speakers. The seminar will also set a stage to encourage innovators and developers to offer an impetus to the industry which is undergoing revolution of sorts and proving to be an attractive revenue generator.

The event is free for all, but prior registration is mandatory. Please register here at http://iamai.in/Events/2nd_mobile_application_developer/register.aspx

Date: 23rd Nov 2010
Venue: Vel Tech University, Avadi, Chennai

The event has several prominent speakers including
» Sunil Rao, Head of Forum, Nokia India
» Prabha Aithal, Chief Technology Officer, CanvasM
» Badri Sanjeevi, Chief Executive Officer, Mauj
» Sandeep Sawhney, Head of New product & Innovation, Aircel Ltd
» Vijay Shekhar Sharma, Chairman & Managing Director, One97

Speed dating, wherein participants get to meet the speakers One to One, is also part of the agenda

More details at http://iamai.in/Events/2nd_mobile_application_developer/

Be there tomorrow

We’ve 3 more events lined up in the month of September and October as below…

IAMAI Digital Education Pavilion

Date : 23 – 25 Sep 2010
Venue : Mumbai
More details

13th Media Marketing Roundtable

Date : 24 Sep 2010
Venue : Mumbai

Mobile Conclave 2010

Date : 07 Oct 2010
Venue : Mumbai

The Symbiosis Institute of International Business (SIIB) in association with IAMAI organized Coffee, Conversations, and Marketing – a marketing seminar- on 27^th August 2010 at Symbiosis Campus, Pune.
Apart from SIIB students, those from Symbiosis Centre for Management and Human Resources Development (SCMHRD) and Symbiosis Centre for Information Technology (SCIT) also participated in the seminar
At Coffee, Conversations, and Marketing, speakers discussed on various topics including how digital marketing has taken over the world, and how businesses should change strategies to benefit from this revolution, the financial impacts of social media marketing, apart from all aspects of digital marketing.

Speakers:

• Mr. Debashis Mitra - Director, Sales and Marketing, Mercedes-Benz India Private Ltd.
• Mr. Kiruba Shankar – CEO, Business Blogging Pvt. Ltd.
• Mr. Purnendu Kumar – Asst. Vice-President, Retail & Consumer Products, Technopak Advisors Ltd.
• Mr.RajivDingra – Founder & CEO, WATConsult

Panelist:

• Arnab Mitra – Director, India, Media Contacts
• Chaya Brian Carvalho – Founder-MD at BC Web Wise Pvt. Ltd.
• Pawan Goyal – Managing Director – Asia & Middle East, Tribal Fusion
• Nitin Mathur – Senior Director, Marketing, Yahoo!

It was an enchanting experience to ponder over the future of marketing over a coffee, amidst an energetic bunch of marketing students. This seminar definitely stands to be informative.

For all those who couldn’t attend the event live, follow the conversation on Twitter and face book

Symbiosis Institute of International Business (SIIB), Pune and IAMAI are organizing Coffee Conversations & Marketing this Friday.

Date: Friday, 27th August 2010
Time: 9 Am to 5PM
Venue: Auditorium, Symbiosis Infotech Campus

Here’s the Minute-to-Minute Programme agenda of the same

Inaugural Session (9:15 a.m. to 1:30p.m.)
9:15 a.m. to 9:20 a.m. Film on SIIB
9:20 a.m. to 9:25 a.m. Lighting of the Lamp by Dignitaries
9:25 a.m. to 9:45 a.m. Introduction & Welcome Address by Dr. Rajani Gupte, Director, SIIB
9:45 a.m to 10:40 a.m Mr Debashis Mitra
Director – Sales & Marketing
Mercedes-Benz India Private Limited
10:40 a.m. to 11:35 a.m. Mr Kiruba Shankar
CEO, Business Blogging Pvt Ltd
11:35 a.m to 12:30 p.m. Mr Purnendu Kumar (Assistant Vice President – Retail & Consumer Products),
Technopak Advisors Pvt Ltd
12:30 p.m to 1:25p.m. Mr Rajiv Dingra
Founder and CEO of WATConsult
1:25 p.m to 1:30 p.m. Vote of Thanks
1:30 p.m to 2:45 p.m Lunch
Post-Lunch Session (2:45 p.m to 4:00 p.m.)
2:45 p.m to 4:00 p.m. Panel discussion: Old tricks won’t work any more – (Old ways of marketing taken over by new digital ways of marketing)
Panelist:
Vishal Sharma, Chief Executive Officer, iThink Labs
Rajiv Dingra, Founder and CEO WATConsult
Ratan KK, Founder Associate, GutsGo eMarketing

Do read the blog http://siibmarketing.blogspot.com/ for more details…

The Unique Identification Authority of India (UIDAI) has been created as an attached office under the Planning Commission. Its role is to develop and implement the necessary institutional, technical and legal infrastructure to issue unique identity numbers to Indian residents.

The vision of the Authority is to issue a unique identification number (UID) that can be verified and authenticated in an online, cost-effective manner, and that is robust enough to eliminate duplicate and fake identities.

The first number would be issued between August 2010 to February 2011. Over five years, the Authority plans to issue 600 million UIDs. The numbers will be issued through various ‘registrar’ agencies across the country.

Features of Aadhaar:

• It’s a 12 digit number – no numbers
• Random numbers – no intelligence
• Standard attributes – no profiling or application information
• All residents including children get number
• Flexible Authentication interface to partner
• Unique authcodes for each request

Here is brief note from the presentation given by Mr. Sanjay Aggarwal, G M, Operations, IRCTC on the Importance of Prepaid Money Cards in Railway Ticketing Growth.

Facts about IRCTC:

• In Business of online Rail Ticketing Sold more than 7.9 million Tickets in july10
• Peak tickets –more than 3,15,000
• Average Tickets perday 2,55,421+
• Total Revenue in 2009-10 -6748 crore+
• Average ticket size around Rs.800
• Registered user around 16 million+
• More numbers of non A/C passengers(60%+)
• Still we are 35% of India Railways

He also shared with us the share of payment instruments in IRCTC:

• Credit cards 22.4%
• Net banking debit cards 38.4%
• Cash cards 15.5%
• Others 23.75%

Here some of the excerpts of the media coverage we received for IAMAI’s 3rd Financial Inclusion and Digital Payments Conference:

Indiainfoline

IAMAI has extended their complete support to the government to create a favorable environment to drive financial inclusion. and said that its members will work out business models that are conducive to push digital payments’ growth. This was stated by senior economists, experts and industry captains at the 3rd Financial Inclusion & Digital Payment Conference. More…

Watblog.com

Digital payment solutions will most definitely be popular once there is awareness between the consumers, and if there is a clear understanding between the regulators and the institutions. Such conferences will hopefully help in both the situations, more importantly the latter because unless the regulators and the institutions have a clear cut understanding, it doesn’t make much sense to spread the word to the customers. More…

International Business Times:

Identifying digital payments as the way forward to push economic growth, the conference provided a platform to discuss and deliberate the best plausible approach required to model a system to drive digital payments and financial inclusion. More…

India microfinance News

Speaking at the event organised by the Internet and Mobile Association of India (IAMAI) in association with ItzCash Card, eminent Economist, Shri SS Tarapore cautioned that strong regulatory pressure to deliver on financial inclusioncan end up in a number game and added that financial inclusion should be led by an understanding of the needs of the customers rather than achieving targets. Calling for a pragmatic way to achieve financial inclusion, Shri Tarapore said, “The ideal approach to delivery of financial services on mobile phones would be to create joint ventures between banks and telecom companies with limited banking licences.” More…

MicrofinanceFocus

The Internet and Mobile Association of India (IAMAI) in association with Itz Cash recently conducted the 3rd Financial Inclusion and Digital Payments Conference titled “Cash to Cashless Society” in Mumbai. More…

moneylife.in

On the occasion of the 3rd Financial Inclusion & Digital Payments Conference organised by the IAMAI (Internet and Mobile Association of India), industry experts spoke about the hurdles in the process of financial inclusion and whether solutions like prepaid cards and mobile money can be effectively harnessed to aid in the efforts.More…

ibtimes.com

Speaking at the conference, KG Karmakar, Managing Director, NABARD, said security and right-sizing of technological issues concerning financial inclusions have to be handled with the same zeal. “A common, accessible and easy platform in rural areas has to be formulated to bring about financial inclusion. Digital payments are the best way available to us presently to do this, provided concerns like security are addressed.” More…