Ranjan shared some facts about BlackBerry

565 carriers / partners

Launched in 1999, 100 millionth BB shipped May 2010

No.1 smartphones in US,NO.2 in the world

50 percent are non enterprise users

The only smartphone focused vendor among top 5 worldwide

More than 2,50,000 developers

Blackberry is a platform and not a phone

Explained about BlackBerry App World 2.0

More than 50 percent BB use app world

14k apps today, growing more than 70 percent per quarter

More than 1.5million downloads per day,now available in 58 countries

How to monetize the apps

Ads supported

Ad network integration

Future LBS integration

Brand sponsored application

User paid application

Single paid download

Subscription based apps

Free or Trial Application

Start from free apps and later convert to paid one

BB has 30 million users worldwide

Latest from BB

BBEM is the enterprise connectivity services from BB

New in BB6: Web kit Browser

BB share 60 percent revenue with Developer

Payment services from BB5 and BB6

BB analytics services: gives an idea about what type of users using the apps, segregation, time spent, apps used

Analytics will help one improve the apps

New BBM social platform for BB5 and BB6

Embed chat, invite friends, share content, create communities, customize user profile,expected to be launched 2011 march

BlackBerry Playbook,the tablet space, will be running in QNX operating system

Super Apps: advantages

Always on

Integration with native apps

Proactive and notification driven: e.g highlight flight delay

Highly contextualized,social and connected

BB Developer Zone

free registration and developer program for students

Looks like Bla(o)ckberry users have got some interim relief, as Govt has given some time given the CWG visit and US president Barrack Obama’s India visit in November…

NEW DELHI: It’s politics and not technology that finally swung the BlackBerry issue. American President Barack Obama’s — whose addiction to BlackeBerry is well chronicled — impending visit to India in November with a large delegation of similar enthusiasts; international arrivals on account of the CommonWealth Games and political pressure from the Canadian government appear to have prompted the home ministry to temporarily postpone its plans to blackout select BlackBerry services from August 31.

This contradicts the popular belief that BlackBerry maker Research In Motion (RIM) struck a breakthrough with the home ministry and security agencies on the matter of encryption in its critical meeting on Monday. The large anticipated inflow of international visitors over the next few months includes a major US delegation of both government and industry officials accompanying President Obama. Many of these visitors are likely to use the Blackberry Enterprise and Messenger services, the very offerings that are under the domestic security lens.

Read more: Obama’s visit & CWG give BlackBerry relief – India Business – Business – The Times of India

According to recent reports released a few hours ago – Research In Motion, the Blackberry makers, have agreed to allow India’s security agencies to do legal monitoring of the data of its subscribers.

This however, comes with a catch. The RIM statement says that access to data will be provided only in case of national security situations and even that, only when pronounced by the judiciary of the country.

Whether this is possible in a country like India, with a judicial system that is slow and subject to corruption – is something to be examined. It will also be interesting to see how the government reacts. So far, their stand has been – give full access or face ban.

Let us hope a deal is reached before the 31st (the cut-off date given to RIM by the government) and BB users across India don’t have to suffer. Considering that all our ministers use BBs, it should get resolved soon!

To know more:

http://www.indianexpress.com/news/rim-will-allow-legal-monitoring-of-blackberry-data-in-india/659744/1

- Ashokha Varshini