09:30:10:00 hrs Registration and Coffee 10:00-10:10 hrs Message from the Director General, COAI’s desk Cmde J.Jena, Directore, TCoE 10:10-10:30 hrs Address on “Idea Validation of an Application on Marketability, Technical Feasibility and Scalability” Sunil Rao, Head of Forum – Nokia India 10:30-10:50 hrs Address on “Apps for the Converged World” Kallol Borah, Co founder, Lukup 10:50-11:10 hrs Address on “Marketing of Apps” Badri Sanjeevi, Chief Executive Officer, Mauj 11:10-11:20 hrs Interaction with Audience

11:20-11:40 hrs Tea/ Coffee Break 11:40-12:00 hrs Address on “Mobile Content Issues: Overcoming App Fragmentation” Ranjan Moses, Carrier Product Manager, Research in Motion 12:00-12:20 hrs Address on “Mobile App Monetization: The Way Forward” Mahesh Narayanan, Country Manager, BD, Google India 12:20-12:30 hrs Interaction with Audience 12:30-13:10 hrs Conversation with Vijay & Neeraj Vijay Shekhar Sharma, Chairman & Managing Director, One97 Mobility Fund* Neeraj Bharadwaj, Managing Director, Accel India Growth*

13:10-14:15 hrs Networking Lunch and visit to App room 14:15-14:50 hrs Presentation by Developers’ Presenters: Satish Reddy, CEO, Aha Apps (15 mins) Pankaj Bhargav, HR Mantra (10 mins) Hendry Roselinmary, Saadhvi Technology (10 mins) 14:50-15:00 hrs Interaction with Audience

15:00-15:15 hrs Tea/Coffee 15:15-17:00 hrs Speed Dating and visit to App room 17:00 hrs Seminar Concludes

Symbiosis Institute of International Business (SIIB), Pune and IAMAI are organizing Coffee Conversations & Marketing this Friday.

Date: Friday, 27th August 2010
Time: 9 Am to 5PM
Venue: Auditorium, Symbiosis Infotech Campus

Here’s the Minute-to-Minute Programme agenda of the same

Inaugural Session (9:15 a.m. to 1:30p.m.)
9:15 a.m. to 9:20 a.m. Film on SIIB
9:20 a.m. to 9:25 a.m. Lighting of the Lamp by Dignitaries
9:25 a.m. to 9:45 a.m. Introduction & Welcome Address by Dr. Rajani Gupte, Director, SIIB
9:45 a.m to 10:40 a.m Mr Debashis Mitra
Director – Sales & Marketing
Mercedes-Benz India Private Limited
10:40 a.m. to 11:35 a.m. Mr Kiruba Shankar
CEO, Business Blogging Pvt Ltd
11:35 a.m to 12:30 p.m. Mr Purnendu Kumar (Assistant Vice President – Retail & Consumer Products),
Technopak Advisors Pvt Ltd
12:30 p.m to 1:25p.m. Mr Rajiv Dingra
Founder and CEO of WATConsult
1:25 p.m to 1:30 p.m. Vote of Thanks
1:30 p.m to 2:45 p.m Lunch
Post-Lunch Session (2:45 p.m to 4:00 p.m.)
2:45 p.m to 4:00 p.m. Panel discussion: Old tricks won’t work any more – (Old ways of marketing taken over by new digital ways of marketing)
Panelist:
Vishal Sharma, Chief Executive Officer, iThink Labs
Rajiv Dingra, Founder and CEO WATConsult
Ratan KK, Founder Associate, GutsGo eMarketing

Do read the blog http://siibmarketing.blogspot.com/ for more details…

15:45 – 16:40 hrs Panel Discussion 4: Banks and non banks working model – Cooperation and coopetition

* Forming strategic partnerships to deliver next generation payment solutions
* Examining the business rationale for banks
* The Remittance and government disbursement market; what opportunities are there?
* How much core system change is required to enable the rollout of next generation payments products?
* Alliance formation and how it enhances the merchant service proposition
* Can Banks deliver innovation in retail payments?
* What are the global success stories/model?

Session Moderator
15:45 – 15:50 hrs Suresh Sethi, Group President Transaction Banking, Yes Bank

15:50 – 16:25 hrs Panel Discussion
Bikramjit Sen, Chief Executive Officer, TechProcess
VS Chandrasekhar, Sr Business Leader, Product Sales & Delivery, MasterCard
MN Srinivasu, Cofounder, BillDesk
Ravishankar, Co-founder and Chief Executive Officer, Nevales Networks
Vivek Nayak, Chief Operating Officer, Avenues India

16:25 – 16:35 hrs Q&A Session conducted by Session Moderator

16:35 – 16:40 hrs Summing up by Session Moderator

14:35- 15:30 hrs Panel Discussion 3: Mobile Money: Improving the Lives of Unbanked People of India

* What function does the mobile phone play in the lives if poor people in rural and urban areas, and how can mobile money services further improve their lives?
* The social impact of offering financial services on phone
* How mobile money can provide a legitimate, secure and traceable way of transferring money?
* Identifying the key drivers to mCommerce adoption

Session Moderator
14:35 – 14:40 hrs Dewang Neralla, Director, Atom Technologies

14:40 – 15:15 hrs Panel Discussion
Pankaj Sethi, President Corporate Strategy & Services, Tata Teleservices
Probir Roy, Co founder, Paymate
Sunil Kulkarni, President, Oxigen
Suresh Vedula, GM Sales – Mobile Financial Services, Nokia
Avijit Nanda, President, TimesofMoney

15:15 – 15:25 hrs Q&A Session conducted by Session Moderator

15:25 – 15:30 hrs Summing up by Session Moderator

13:35 – 14:30 hrs Panel Discussion 2: Prepaid Instruments and Financial Inclusion

* The landscape for prepaid solutions
* Where is innovation happening in prepaid?
* Cash to Cashless Society: Is prepaid the way forward?
* Is Prepaid another tool to drive mass inclusion like BC/BF?
* Will Bank and Non-bank model drive inclusion through prepaid?
* Will prepaid instruments drive inclusion in social space?
* Role of prepaid instruments in giving power to consumers in inclusion

Session Moderator
13:35 – 13:40 hrs Sanjay Aggarwal, General Manager (Operations), IRCTC

13:40 – 14:15 hrs Panel Discussion
Gaurang Shah, Director Prepaid – India & South Asia, VISA
Deval Sheth, Head Strategic Development, Edenred
Sameer Nemavarkar, VP & Head Cards, Axis Bank
Shekher Srivastava, Head Marketing, ItzCash Card

14:15 – 14:25 hrs Q&A Session conducted by Session Moderator

14:25 – 14:30 hrs Summing up by Session Moderator

11:55 – 12:50 hrs Panel Discussion 1: Challenges for financial inclusion

* Identifying and Expanding product portfolio of relevant financial services (Micro-Credit, Remittance, Micro-Payments, Savings, Micro-Insurance, Micro-Investment, Government benefit disbursement)
* Innovation and Economy in service delivery channels
* Eco-system for leveraging strength of diverse/multiple industry players
* Business Model: Establishing a business case for entities to invest in financial inclusion
* Regulator’s Role to help overcome challenges
* Expanding and diversifying the market
* Inclusion is business and not merely Corporate Social Responsibility

Session Moderator
11:55 – 12:00 hrs Aditya Menon, Executive Director, Obopay

12:00 – 12:35 hrs Panel Discussion
Sudhakar Ramasubramanian, Chief Executive Officer, Aditya Birla Finance
Sriraman Jagannathan, Chief Executive Officer-Mobile Commerce Venture,Bharti Airtel
J Sriram, CEO – Mobile Commerce Venture, Bharti Airtel
B R Bhat, General Manager, Corporation Bank Sanjay Swamy, UIDAI
Kamaljit Rastogi, Head Products, FINO

12:35 – 12:45 hrs Q&A Session conducted by Session Moderator

12:45 – 12:50 hrs Summing up by Session Moderator

09:30 – 10:00 hrs Registration
10:00 – 11:40 hrs Inaugural Session: Digital Payment System for inclusive growth

* Creating the environment to foster payment innovation and growth
* Financial Inclusion driving Digital Payments growth
* Exclusion to Inclusion Journey for India
* Future business model to drive digital payments growth and financial inclusion

10:00 – 10:10 hrs Welcome and Theme Address by Naveen Surya, Chairman Digital Payment Committee, IAMAI

10:10 – 10:25 hrs Keynote Address by S S Tarapore, Economist

10:25 – 10:40 hrs Address by Anurag Gupta, Founder & Director, A Little World

10:40 – 10:55 hrs Address by Monika Halan, Editor Mint Money & Anchor – Lets Talk Money, NDTV

10:55 – 11:10 hrs Address on “Role of Digital Payments in ecommerce”
Sanjay Aggarwal, General Manager (Operations), IRCTC

11:10 – 11:25 hrs Special Address on “Financial Inclusion for Sustainable Development”
K G Karmakar, Managing Director, NABARD

11:25 – 11:35 hrs Q&A Session conducted by Session Chair

11:35 – 11:40 hrs Summing up by Session Chair

Session Moderator: Shailesh Rao, MD, Google India

11:30-12:30
Panel Discussion:
Pradeep Srivastava, CMO, Idea Cellular
AR Vishwanath, Chairman, CEO and Founder, IMI Mobile
Sanjay Singh, CTO, One97
Raj Singh, MD, India, 2ergo group

12:10-12:30- Q&A conducted by session moderator
12:30-12:35: Sum up by Session moderator

The increased quantum and sophistication of threat, both perceived and actual, requires a comprehensive and synergized approach to secure the Nation’s critical infrastructure and sensitive data. Managing legal and
Governmental issues in an effort to guarantee a free and secure cyber space.

• International and local practices of cooperation
• National and international legal issues raised by the struggle against international and domestic threats.
• Do we have appropriate laws in place?
• Implementation of laws by security agencies:
• Legal aspects of National Security issues involving means of international dispute resolution.

Session Chair: Ravi V S Prasad, Founder & Chief Executive C4ISRT Group,

Address by:
P K Malhotra, Addl Secretary, Ministry of Law and Justice.
Vivek Sood, Advocate, Supreme Court
Vakul Sharma, Advocate, High Court.
Rajendra Punde, Head-Legal & Compliance, eBay India
Sanjay Bahl, Chief Security Officer, Microsoft

16:30-16:45 hrs: Q&A Session conducted by Session Moderator
16:45-16:50 hrs: Closing remarks by Session Moderator
16:50 hrs: End of the conference

Session 3 will focus on the topic: Balancing Security and Rights of the Citizen

How can the rights and privacy of citizens be safeguarded while upholding the Larger issue of National security. Freedom and Security are a balancing act where the Govt needs to work with the citizens to achieve the higher goals of a secure society. How well do the security forces implement existing laws addressing citizens constitutional rights?

• Privacy, Enforcement, and National Security
• Safeguarding the constitutional rights of individuals
• Assure trust in and simplify the basic system for overseeing protective security services.
• Protection of Privacy
• Freedom of expression versus maintenance of law and order

1415-1425 hrs : Session Chair: Shyamal Ghosh, Chairman, DSCI

1425-1505 hrs : Address by :

Manoj Mitta, Senior Editor, Times of India.
Meenakshi Arora, Advocate, Supreme Court
Rodney Ryder, Co-Chairman, Scriboard, Advocates and Legal Consultants.
Amitabh Lal Das, General Counsel, Yahoo.

1505-1520 hrs Q&A Session conducted by Session Moderator

1520-1525 hrs Closing remarks by Session Moderator