As the Mobile Application Developers’ Meet drew to a successful conclusion, we thank all organizers, coorganizers IIMB Alumni association and NSRCEL, our gold sponsor 160by2.com, badge sponsor One97 and Social Media Partner Business Blogging

We seek your continued support and looking forward to see you all next week at Mumbai

Mobile Application Developers’ Meet on 29th July at IIMB is organized by IAMAI in association with IIMB Alumni association and NSRCEL

The IIMB Alumni Association aims to link the alumni to the institution, develop synergistic plans to support the institution and achieve its vision, and to enable the institute to add value to all its stakeholders. IIMB Alumbi association has joined hands with IAMAI for organizing MAD…

NSRCEL is our other coorganizer. The NSRCEL has successfully incubated many companies in the past and is in the constant process of selecting new ventures on a regular basis for Incubation. The companies receive mentorship from the prestigious faculty who have experience setting up once start up but now successful companies, support from World Class Consulting Firms and access to some of the best facilities in the Indian Industry.

Mobile SMS solutions provider 160by2.com is our main sponsor

and One97 are assisting as Badge Sponsor.

We thank all the above organizations for joining hands with IAMAI. With over 100+ registrations already, the event is picking up the buzz. For sponsorship inquiries, contact

Gaurav Chopra
Internet & Mobile Association of India
Tel: +91-22-2495 4574
Mobile: +91-99670 29292
Fax: +91-22-2493 5945
gaurav@iamai.in

Kalyan Biswas
Internet & Mobile Association of India
Tel- +91-11-46570328
Mobile- +91-9971768811
Fax- +91-11-46570329
kalyan@iamai.in

Here’re the keynotes from the talk given by Satya Yerramsetti, CEO, 160by2

160by2 is an ad funded free sms service. There’re lot of companies which are getting into this. We’ve recharge alerts, missed call alert and so on have ad space. This is an answer to SMS Spam. in…

We’ve 7.5 million users registered. 160by2 is one of the top 100 sms in India. Internet and Mobile are merging today. Operators are reducing data charges. This is leading to revolution in Mobile advertising.
How effectively can one target ads?

Key to become effective is to understand consumer behaviour. To give an example, PC Sorcar ran a campaign saying “PC Sorcar show” wherein he missed the word Magic Show (assuming that everyone knows about PC Sorcar) and results were nil. When he re ran the campaign with right word “Magic Show by PC Sorcar” the response was great.

Then there’s social media which is being used effectively by many advertisers. Smaller businesses like Spas are also using facebook effectively to get customers.

Excerpts from the talkby Satya Yerramsetti, CEO, 160by2

You build up a network which you don’t use [you just accepted the invites] is useless. However, you have 300 contacts on your phone book and 30-40 people are ones you are in regular touch with. That is social networking at its best.

Hence, as a first step to analyze mobile social networks, you must first understand how social networks work, how the users behave online and then try and use creative implementations based on this understanding. We also need to understand that users are also very dicey and picky about how companies use their data. This is separate from privacy – which obviously is an issue and we need to tackle the same. Another interesting thing in the current scenario is location. Every person in future will have a phone with GPS enabled which makes location specific networking and engagement the next obvious statement. Knowing a person’s location can lead to better and more engaging interaction with the consumer.

160by2.com is Gold sponsor for IAMAI Mobile Ad Conference.

Find Satya on Facebook * Twitter*160by2 Blog