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Gautam Gandhi’s (Manager,New Business Development, Google India) talk on Low cost or free applications & tools for SMEs

Posted by Chanakya

Keynotes from Mr. Gautam Gandhi’s (Manager, New Business Development, Google India) talk [Image]

  • India is 7th on the list of maximum no. of Internet users behind China, USA & Japan
  • There’s definitely a lot of scope for the rank to go up
  • Technology Infrastructure needs to developed in India for the growth to happen
  • There are 190 Mn. users which access Internet via mobile phones access
  • A lot of people are searching for information on mobile; So, SMEs need to be present on mobile network as well
  • The Online and Offline activities need to be well integrated
  • You should make it easy for people to find you and contact you; Your company Website needs to be updated regularly and utilised optimally for broadcasting your services and contact information
  • Don’t be on any platform  just because you have to; be clear about the why and make sure its part of an integrated strategy
  • Its very important to know from where you are getting your customers from. Online or offline media and what online platform

session3-long

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July 6th, 2010 | 2 Comments |   Tags: , ,
sher

2 Responses to “ Gautam Gandhi’s (Manager,New Business Development, Google India) talk on Low cost or free applications & tools for SMEs ”

  1. akanksha says:

    photo n speaker name is not matching

    This post is having the pic of hitesh but msg of Gautam

  2. Thanks for pointing out. For this conference we wouldn’t get proper photos from the event photographer…hence added a general photo which I had clicked…

    Have added a link to Gautam’s photo on flickr

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